Brandmark Studios I Digital Marketing I Branding Agency - Ridgefield, Connecticut

Michael Newell

We have worked with Betsy and Brandmark Studios for over three years in a variety of marketing areas. As a technology startup, it was important for us to have an agency who could understand our developing business, be flexible as our brand and message clarified over the years and provide a clear strategic path for our brand development. We saw Brandmark as a full-service agency, able to manage everything from basic market research to logo development to organizing and managing social media.

In the beginning, Betsey’s market research team helped us better understand the consumer disinfectant market, discover a meaningful voice in that market, and develop a creative and memorable naming scheme for the products we were developing, as well as a marketing strategy to roll out those products.

When our technology development expanded and we decided to pivot, as startups often do, Betsy orchestrated a major rebrand for our company, including brand identity development, name change, memorable tagline, and new graphics, font, and color palette to support that rebrand. Our relationship with Brandmark continues today, as Betsey’s team manages our social media, creating creative and memorable posts week after week.

We love the passion and creativity Betsy and her company bring to our work together, and working collaboratively with her and her team means we can have confidence in our brand and outreach to our audiences.

Randi Ribakove

We hired Brandmark Studios to launch our professional organizing business, based on the agency's keen ability to understand not only our key strengths and the competitive environment we live in but also the consumer's emotional and psychological perspectives which are a crucial component of the customer relationship for us. We wanted our new voice to appeal visually to our clientele but also to be written in such a way as to convey deep understanding of the vulnerability and anxiety many of our customers feel as they begin the organizing process. Under Betsy Brand's direction, the Brandmark creative team deftly branded us with a sharp logo, tagline, graphic and color palette that speaks clearly and calmly to our potential audiences. Most compelling in our work together was the writing team's ability to interview key customers and compose testimonials that speak to the nuances of our relationships with them. We value the genuine understanding of our business and our customer and the passion Brandmark has for working in partnership with us to move our business forward. The agency's ability to tackle the complexities of promoting our business and provide clear, strategic direction with achievable goals gives us great peace of mind and allows us to focus on meeting our customers' organizing needs.

Mike Delpha

Brandmark is a great agency, both Betsy and Jen are great to work with and do an excellent job on behalf of their clients!

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