DAI Agency - Wethersfield, Connecticut

Anastasia Rathjen

Kim listened to us, offered us guidance and advice and found ways we could cut our cost significantly while remaining visible to our clients!
She was very personable and wonderful to work with. Kim Virgili was wonderful at showing us current trends in advertising, saving us some money, and providing us wonderful support!
I've been very satisfied with Directory Assistants Inc.
Before using DAI we had a representative who only showed up at the end of our cycle and presented us with a contract.
I told him what we wanted and didn't want, and he did not listen to us, the customer.

Lisa Hill

They have kept my yellow pages advertising expense under control. DAI staff are very helpful and understanding. I know I am not the best client because I am always behind. DAI staff never get irritated when they have to remind me more than once to return the information they have provided me on a yellow pages order. I've been very satisfied with Directory Assistants Inc. Before using DAI I did not know I could negotiate a better rate or that it was not really necessary to run a large 1/2 or full page ad like my competitors were running. DAI has also freed me from constantly being bombarded with requests for yellow pages advertising from the many, many yellow pages vendors in my area. It is so nice to be able to refer these sales people to DAI.

They have kept my yellow pages advertising expense under control. DAI staff are very helpful and understanding. I know I am not the best client because I am always behind. DAI staff never get irritated when they have to remind me more than once to return the information they have provided me on a yellow pages order. I've been very satisfied with Directory Assistants Inc. Before using DAI I did not know I could negotiate a better rate or that it was not really necessary to run a large 1/2 or full page ad like my competitors were running. DAI has also freed me from constantly being bombarded with requests for yellow pages advertising from the many, many yellow pages vendors in my area. It is so nice to be able to refer these sales people to DAI. They have kept my yellow pages advertising expense under control. DAI staff are very helpful and understanding. I know I am not the best client because I am always behind. DAI staff never get irritated when they have to remind me more than once to return the information they have provided me on a yellow pages order. I've been very satisfied with Directory Assistants Inc. Before using DAI I did not know I could negotiate a better rate or that it was not really necessary to run a large 1/2 or full page ad like my competitors were running. DAI has also freed me from constantly being bombarded with requests for yellow pages advertising from the many, many yellow pages vendors in my area. It is so nice to be able to refer these sales people to DAI. They have kept my yellow pages advertising expense under control. DAI staff are very helpful and understanding. I know I am not the best client because I am always behind. DAI staff never get irritated when they have to remind me more than once to return the information they have provided me on a yellow pages order. I've been very satisfied with Directory Assistants Inc. Before using DAI I did not know I could negotiate a better rate or that it was not really necessary to run a large 1/2 or full page ad like my competitors were running. DAI has also freed me from constantly being bombarded with requests for yellow pages advertising from the many, many yellow pages vendors in my area. It is so nice to be able to refer these sales people to DAI. They have kept my yellow pages advertising expense under control. DAI staff are very helpful and understanding. I know I am not the best client because I am always behind. DAI staff never get irritated when they have to remind me more than once to return the information they have provided me on a yellow pages order. I've been very satisfied with Directory Assistants Inc. Before using DAI I did not know I could negotiate a better rate or that it was not really necessary to run a large 1/2 or full page ad like my competitors were running. DAI has also freed me from constantly being bombarded with requests for yellow pages advertising from the many, many yellow pages vendors in my area. It is so nice to be able to refer these sales people to DAI.

Bev Iredale

Be VERY careful when signing a contract with DAI. I have been paying them large sums of money for "savings" they negotiated from my yellow page advertising for going on 4 years. On my own (without the aid of DAI) I would have begun to shift money from yellow page advertising to web advertising 3 years ago and been able to work within the same ad budget. But because they bill me a percentage of all reduction in spending with yellow page advertising, I have had to increase my budget to cover their large bills while shifting money from YP advertising to Web advertising. Even when I initiate the changes in my YP advertising - -they still take the credit for the savings and charge me a percentage. If I knew then what I know now I would NEVER have signed a 4 year contract. So I simply advise that you proceed with caution. Your bill with DAI will never go down -- it will stay the same or go up for the duration of your contract. Sort of feel like I'm back to dealing with the Yellow Page folks again.

10/01 Update. Michael Cody contacted me after I made the above post, and he has worked diligently to finalize our final book, and he provided a discount to offset what the normal cost would have been. He provided excellent customer service, and went beyond just addressing my complaint. He reviewed some of our online listings and made some suggestions on how to clean up some erroneous information. He offered to do it for me, but I have someone who manages our web marketing and SEO, so I just passed the information on to him and he fixed it. Bottom line -- I voiced a complaint and rather than receive the silent treatment -- Mr. Cody reached out and provided excellent service and follow up. It was nice to end things on a more positive note.

Matthew Rismani

I have been very satisfied and impressed with the help I received from DAI. A courteous team of professionals who are very knowledgeable and efficient in their specific field.

They corrected all the accumulated errors leading to misrepresentation of our practice, this in turn had lead to a diminished web visibility or presence.

In the past couple of years I hired different marketing groups to address these existing and identified issues but at the end all proved to be ineffective.

DAI addressed all our marketing needs by streamlining proper and accurate information representing the extent of our services and better Web visibility and presence.

I have been very happy with their services and enjoy their continued support promoting our business.

I recommend them highly !!!

Don Barker

Directory Assistants Inc. helped me navigate the decisions of what to include and exclude in our advertising. DAI was very helpful in reducing our advertising budget. Overall, I've been very satisfied with Directory Assistants Inc.

Ginger Medlock

I have been trying to reach DAI for weeks. I have left voice mail messages. I have faxed a message requesting a call back. And, I have e-mailed an individual who presented herself as our representative. Clearly our business is no longer important to you.

Tyson Frantz

I have always been a very hard nosed negotiator when it comes to YP. Every year I'd start by slashing the marketer's recommended renewal pricing to impossible low rates, then threaten over and over to pull out of their directory. Every contract required upper level approval and lots of back-and-forth and enduring the YP marketer hints that my business will not succeed if I don't renew. I was always effective at getting great pricing through it all. That being said, I hated doing it. I hated the long meetings and the battles. I didn't hire DAI because I thought they could get me better pricing, I hired them because I wanted somebody else to deal with the constant onslaught of YP marketers. My business operates in several different markets with lots of publications in each region. One thing DAI has done that I didn't expect is to give me the confidence to pull out of some directories based on consumer use and real distribution information. Yes, DAI has an incentive for me to pull out because it means they can bill me more for "saving" me money, but at the end of the day if they hadn't talked me into pulling out I'd be paying a lot more to useless (or very little use) YP ads. So, it's still a savings to me. And its not unexpected; their contract was very clear and easy to understand, and they were upfront and honest about how it worked. And, ultimately, I've saved myself probably 100+ hours per year dealing with the marketers in our various geographic regions. I love when they call me now because I just tell them "here's Peggy's number, call her". They'll try and tell me they'll give me a better rate then they'll give DAI and I try and be polite and kind when I tell them my experience reflects the exact opposite. So the question: When I renew am I paying less through DAI than when I did my own negotiating? Maybe a little. But I'm definitely not paying more. And I am saving LOTS and LOTS of time and brain damage. At essentially no cost to me. And I do save when I finally have good data justifying pulling out of a particular book. Makes it a great deal.

Harris Hearing

It was hard to deal with all the high pressure sales people that were trying to get us to advertise. With DAI, everything is taken care of for us. Nancy is always right on top of things and is easy to work with.